AUGMENTED ANALYTICS MARKET SIZE, SHARE, TRENDS, DEMAND, GROWTH, CHALLENGES AND COMPETITIVE ANALYSIS

Augmented Analytics Market Size, Share, Trends, Demand, Growth, Challenges and Competitive Analysis

Augmented Analytics Market Size, Share, Trends, Demand, Growth, Challenges and Competitive Analysis

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Global Augmented Analytics Market - Industry Trends and Forecast to 2031

Global Augmented Analytics Market, By Component (Software, Services), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), Deployment Type (Cloud, On-Premise), Vertical (Banking, Financial Services, and Insurance, Telecom and IT, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Government and Defense, Energy and Utilities, Transportation and Logistics, Media and Entertainment, Others), Country (U.S., copyright, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa) Industry Trends and Forecast to 2031.

The global augmented analytics market size was valued at USD 17.95 billion in 2023 and is projected to reach USD 148.27 billion by 2031, with a CAGR of 30.20% during the forecast period of 2024 to 2031.

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**Segments**

- **Component:** The Augmented Analytics market can be segmented based on component into software and services. The software segment is expected to witness significant growth due to the increasing adoption of analytics tools and solutions by organizations to gain valuable insights from data. The services segment includes managed services, professional services, and training and support services, which are essential for the successful implementation and utilization of augmented analytics solutions.

- **Deployment Model:** Augmented Analytics solutions can be deployed on-premises or on the cloud. The on-premises deployment model offers greater control and security over data but requires higher initial investment and maintenance costs. On the other hand, cloud deployment provides scalability, flexibility, and lower upfront costs, making it a popular choice among small and medium-sized enterprises.

- **Industry Vertical:** The market can also be segmented based on industry verticals such as healthcare, retail, BFSI, IT and telecommunications, manufacturing, and others. Each industry vertical has unique data analytics requirements, driving the demand for augmented analytics solutions tailored to specific industry needs. The healthcare sector, for instance, is increasingly leveraging augmented analytics to improve patient care, optimize operations, and reduce costs.

**Market Players**

- **IBM Corporation:** IBM offers a comprehensive augmented analytics platform that combines artificial intelligence and machine learning capabilities to automate data preparation, visualization, and insights generation. The company has a strong presence in the global analytics market and continues to innovate its offerings to meet evolving customer demands.

- **Microsoft Corporation:** Microsoft's Power BI platform includes augmented analytics features that enable users to easily explore and analyze data using natural language processing and advanced visualizations. The company's expertise in cloud computing and data management further enhances its augmented analytics capabilities.

- **Salesforce.com, Inc.:** Salesforce's Einstein Analytics platform leverages artificial intelligence to deliver actionable insights and recommendations to users across sales, marketing, and customer service functions. The company's focus on industry-specific solutions and vertical integration sets it apart in the augmented analytics market.

- **SThe Augmented Analytics market is witnessing substantial growth driven by the increasing adoption of analytics tools and solutions across various industries. The component segment, comprising software and services, plays a crucial role in meeting the diverse needs of organizations seeking valuable insights from data. The software segment is expected to dominate the market as companies prioritize investing in advanced analytics technologies to enhance decision-making processes. On the other hand, services such as managed services, professional services, and training and support services are instrumental in assisting organizations in effectively implementing and leveraging augmented analytics solutions.

When it comes to the deployment model, the choice between on-premises and cloud deployment is a key consideration for businesses. While on-premises deployment offers enhanced control and security, cloud deployment is gaining popularity for its scalability, flexibility, and cost-effectiveness. Small and medium-sized enterprises, in particular, are increasingly opting for cloud-based augmented analytics solutions to streamline operations and drive business growth.

The industry vertical segmentation of the augmented analytics market highlights the diverse use cases and requirements across sectors such as healthcare, retail, BFSI, IT and telecommunications, and manufacturing. Each industry vertical presents unique data analytics challenges, necessitating tailored augmented analytics solutions to address specific needs effectively. For instance, the healthcare sector is leveraging augmented analytics to improve patient outcomes, optimize resource allocation, and enhance operational efficiencies.

In terms of market players, key companies such as IBM Corporation, Microsoft Corporation, and Salesforce.com, Inc., are at the forefront of driving innovation in augmented analytics solutions. IBM's comprehensive platform combines AI and machine learning to automate data processes and generate actionable insights. Microsoft's Power BI platform stands out for its user-friendly interface and advanced analytics features, leveraging natural language processing and visualizations to empower users in data analysis. Salesforce's Einstein Analytics platform focuses on delivering personalized insights and recommendations across sales, marketing, and customer service functions, showcasing the company's commitment to enhancing customer experience through AI-driven analytics solutions.

Overall, the Augmented Analytics market is poised for continued growth as organizations across industries recognize**Global Augmented Analytics Market**

- **Component:** The Augmented Analytics market continues to witness significant growth driven by the increasing adoption of analytics tools and solutions across various industries. The market is segmented into software and services, with the software segment expected to dominate as organizations prioritize investments in advanced analytics technologies. Services such as managed services, professional services, and training and support services play a crucial role in assisting organizations to effectively implement and leverage augmented analytics solutions.

- **Organization Size:** The market caters to organizations of varying sizes, including large enterprises and small and medium-sized enterprises (SMEs). While large enterprises often opt for comprehensive augmented analytics solutions, SMEs are increasingly turning to cloud-based offerings for scalability and cost-effectiveness. The market's ability to cater to the diverse needs of organizations across different sizes underscores its potential for widespread adoption.

- **Deployment Type:** Organizations have the flexibility to choose between cloud and on-premises deployment models for augmented analytics solutions. While on-premises deployment provides greater control and security, cloud deployment offers scalability and cost-effectiveness. The rising adoption of cloud-based augmented analytics solutions, particularly among SMEs, is driving growth in the market.

- **Verticals:** The augmented analytics market caters to diverse industry verticals, including Banking, Financial Services, and Insurance (BFSI), Telecom and IT, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Government and Defense, Energy and Utilities, Transportation and Logistics, Media and Entertainment, and others

 

Highlights of TOC:

Chapter 1: Market overview

Chapter 2: Global Augmented Analytics Market

Chapter 3: Regional analysis of the Global Augmented Analytics Market industry

Chapter 4: Augmented Analytics Market segmentation based on types and applications

Chapter 5: Revenue analysis based on types and applications

Chapter 6: Market share

Chapter 7: Competitive Landscape

Chapter 8: Drivers, Restraints, Challenges, and Opportunities

Chapter 9: Gross Margin and Price Analysis

Key Questions Answered with this Study

1) What makes Augmented Analytics Market feasible for long term investment?

2) Know value chain areas where players can create value?

3) Teritorry that may see steep rise in CAGR & Y-O-Y growth?

4) What geographic region would have better demand for product/services?

5) What opportunity emerging territory would offer to established and new entrants in Augmented Analytics Market?

6) Risk side analysis connected with service providers?

7) How influencing factors driving the demand of Augmented Analytics in next few years?

8) What is the impact analysis of various factors in the Global Augmented Analytics Market growth?

9) What strategies of big players help them acquire share in mature market?

10) How Technology and Customer-Centric Innovation is bringing big Change in Augmented Analytics Market?

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